Our Experience

We have successfully developed, implemented and optimized over 100 online marketing campaigns that have included our advanced SEM strategies.
Our experienced search engine marketing professionals have executed strategic, customer-driven marketing campaigns, providing dramatic ROI for our clients.
Keys to Successful Advanced SEM Programs
  1. Implementing a comprehensive, dynamic tracking solution to ensure an effective pay-per-click search engine marketing strategy.
  2. Effective website analytics that offer both powerful analytics and site optimization solutions, driving higher conversions and accelerated ROI.
  3. Implementing an effective bid management tool.
  4. Implementing a keyword portfolio that successfully integrates thousands of searches.
Content Optimization
  • Identify target keywords for optimization and updating page titles
  • Review content for keyword usage and make recommendations
  • Identify topics for new content development
  • Identify content that can be accumulated as a long term strategy
Meta-Data Optimization
  • Update titles, Meta keywords and descriptions on all content pages
  • Highlight keywords in visible locations of the page
  • Optimize objects such as images with an alternative content
  • Format keywords to weigh more by search engines
Website Structure Optimization
  • Remove dynamic content or convert it into static components
  • Extract text from banners and images
  • Add a site map
  • Minimize website items which may negatively impact ranking
  • Identify, fix or remove broken links
Dynamic Content Optimization
  • Code on dynamic pages to achieve Meta data optimization
  • Code on dynamic pages to plant target keywords for content optimization. Google, Yahoo Sitemap
  • Create and generate Google & Yahoo sitemap files to insure indexing all page URLs on Google, Yahoo, and MSN.
  • Periodic sitemap submissions to reflect site updates on-time
  • Manage broken page links
Link Optimization
  • Add and optimize internal links
  • Submit websites to major portals, open directories, databases and search engines
  • Develop an external link strategy
Usability Optimization
  • Define user profiles and optimize content to fit those profiles
  • Identify and correct negative screen design elements
  • Identify and correct negative navigational elements
Website Performance Optimization
  • Insert code to track campaign and keyword performance
  • Generate monthly site traffic reports including keyword ranking
  • Optimize performance based on monthly reports
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