Campaign ID/Master Tracking Code (utm_id)

If you are using master tracking codes, enter the code with which to tag this link. If you do not enter a Campaign ID, you must enter a Campaign Source and a Campaign Medium.

Campaign Source (utm_source)

Required. Use utm_source to identify a search engine, newsletter name, or other source. Example: utm_source=google

Campaign Medium (utm_medium)

Required. Use utm_medium to identify a medium such as email or cost-per- click. Example: utm_medium=cpc

Campaign Term (utm_term)

Required for paid search. Example: utm_term=running+shoes

Campaign Content (utm_content)

Required for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL. Examples: utm_content=logolink or utm_content=textlink

Campaign Name (utm_campaign)

Required for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign. Example: utm_campaign=spring_sale